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It should be required reading for anyone pursuing a career in the field. It took them several months to get that data. By testing.

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Read through one letter, apply the tips shared here, and evaluate the results before moving to the next letter. It is hands down the best copywriting book of all time!

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The information he shares here is a result of a three-year study that he conducted. Copywriting involves a lot of storytelling. In each step, Sugarman goes into detail on the essential elements that go into an excellent copy. Get the book here: Confessions of an Advertising Man Your turn Which classics would you add to this list? The reason I love this book for freelance copywriters is that it gives you something simple you can advise your clients on, beyond just copywriting. Choice Words for Local Marketers — How to Use Content Marketing to Generate Revenue — By Susan Andersen While some of us may be attempting to dominate national and international search terms, there are others who are focusing on a much smaller scale. Understanding this is crucial because nearly all of your target audience will only click those content listed on the first search engine results page SERP. In fact, it is uncanny how applicable these concepts are to content, digital, and affiliate marketing! This how-to is dubbed as a practical guide that tells you how to write, as well as what to write about.

In Words That Sell, Revised and Expanded Edition, there are over 6, words that help copywriters promote their products and services. Read this book before you launch your next campaign.

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To get the most out of this copywriting book is to approach it more like a copywriting training manual than a reference. There are also lots of amazing stories in the book that give you an insight into how the best copywriters think and write.

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25 Best Books for Copywriters