In these stages, advertisers should attempt to convince potential customers that they need a product or service, possibly by offering a test drive or sample item.
The objectives of a campaign are in order of delivery : awareness, knowledge, liking, preference, conviction, and purchase.
Some of these include post purchase stages, while other variants feature adaptations designed to accommodate the role of new, digital and interactive media, including social media and brand communities.
Liking: This is where the consumer builds a liking to your product. Awareness: This is the most crucial step and the starting point for purchase. Purchase Having proceeded through the above stages, the advertiser wants the customer to purchase their product.
As the marketing manager of Coolgate, you have to make sure that these features, that leave emotional impact, are taken care of properly in the marketing communication program. Back To The Top. You may also give her a tube of toothpaste free to delight her.