Enter SlideShare, the slide deck platform purchased by LinkedIn in Unique to LinkedIn, however, is the Showcase pages function. Create a company page The first step to establishing your business on LinkedIn is creating a company page for your business.
She enjoys discussing marketing, social media, and the pros and cons of the Oxford comma.
She can also be found, infrequently, on Twitter. Showcase pages are a place where you can highlight a specific brand or product within your company.
Let us know on Twitter or Facebook, or reach out to me directly on Twitter! Remember, the goal here is to connect, network, and build your brand as a thought leader in your industry.
Instead, focus on the groups you selected earlier that you are actively engaging with on a regular basis, and post blog content that you think the group members will genuinely enjoy and benefit from.
Briana Morgaine Briana is the content marketing specialist for Bplans. With the free LinkedIn membership, you can: build your professional identity on the web build and maintain a large trusted professional network find and reconnect with colleagues and classmates request and provide recommendations search for and view profiles of other LinkedIn members receive unlimited InMail messages save up to three searches and get weekly alerts on those searches.
In order to get the most out of your LinkedIn groups, cast a wide net at first, but eventually narrow it down. Additionally, make sure that all of your employees add your business as their current employer on LinkedIn, which helps legitimize your page and increases exposure.